Description

Revolution of the Modern Sports Fan explores the elements of the sports fan that have markedly changed in the past few years. Inherent within these investigations is the role of communication in a multitude of forms (mediated, relational, etc.) as the prototypical sports fan has most heavily shifted within this domain. From the advent of social media to the rise of fantasy sport to the increased media platforms in which to consume sport, the sports fan has never had more options for consumption—and for the rendering of one’s opinions. As such, Revolution of the Modern Sports Fan offers an opportunity to advance what we now know about American sports fandom as well as the ability to debunk what scholars thought they knew about sports fandom that has now shifted.

Table of Contents

Table of Contents

Acknowledgments

Introduction Eccentric Yet Conforming, Irrational Yet Predictable: Anatomy of the Hyper Mediated Sports Fan
Kenon A. Brown, Andrew C. Billings and Melvin Lewis

Unit I: Antecedents and Outcomes of Fan Behavior

Chapter 1 The Origins of Sport Fanship: Delineating Tipping Point Sports Identity Factors
J.C. Abdallah, Andrew C. Billings, Zachary W. Arth and Samuel D. Hakim

Chapter 2 National Basketball Association (NBA) Social Platform Fan Desires: Attitudinal and Behavioral Intentions
Melvin Lewis, Kenon A. Brown, Andrew C. Billings and Bumsoo Park

Chapter 3 Shaping the Shield: Exploring the Impact of Fan Attachment and Consumption towards the Perception of the NFL Brand
Kenon A. Brown, Melvin Lewis, Andrew C. Billings and Bumsoo Park

Chapter 4 Loyalty and Locality: Contrasting Sport Fan Behaviors in the United States and China
Sitong Guo and Andrew C. Billings

Unit II: Media Impact on Building Fan Behavior

Chapter 5 Resource Dependen

Product details

Published Aug 18 2021
Format Hardback
Edition 1st
Extent 256
ISBN 9781793650627
Imprint Lexington Books
Illustrations 5 b/w illustrations; 17 tables;
Dimensions 228 x 160 mm
Publisher Bloomsbury Publishing

About the contributors

Anthology Editor

Kenon A. Brown

Anthology Editor

Andrew C. Billings

Anthology Editor

Melvin Lewis

Contributor

Mia Anderson

Contributor

Zachary W. Arth

Contributor

Kenon A. Brown

Contributor

Danielle Sarver Coombs

Danielle Sarver Coombs is an associate professor o…

Contributor

Joshua Dickhaus

Contributor

Minghui Fan

Contributor

Sitong Guo

Contributor

Samuel Hakim

Contributor

Jue Hou

Contributor

Bumsoo Park

Contributor

Justin Rogers

ONLINE RESOURCES

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