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Description

Rural Media Studies: A Global Perspective brings together scholars from across the world to examine how digital technologies, platform infrastructures, and evolving media practices are reshaping life beyond metropolitan centers.

Although media scholarship has long privileged urban spaces, this volume foregrounds rural and remote communities as dynamic sites of innovation, struggle, and cultural (re)negotiation amid digitalization. The chapters explore how rural actors engage with platforms, navigate shifting information ecologies, sustain journalistic practices, and adapt to technological transformations in everyday life, governance, and agriculture. The contributions collectively make the case for rural media studies as a distinct and urgently needed subfield, one that challenges urban biases and widens the conceptual and methodological horizons of media research. This volume will be of interest to scholars and students working in media and communication, rural sociology, digital anthropology, and political communication, as well as to journalists, policymakers, and practitioners seeking to understand the rapidly changing communicative landscapes of rural spaces.

Table of Contents

Introduction: Rural Media Studies From a Global Perspective
Rashid Gabdulhakov and Marc Esteve del Valle (both University of Groningen, Netherlands)

1. Towards a “Platform Rurality”: The Co-Design Experience of Community-Based Cooperatives from Abruzzo (Italy)
Antonio Opromolla (University of L'Aquila, Italy), Fabio Virgilio (CulTurMedia Legacoop, Italy) and Francesca Belotti (University of L'Aquila, Italy)
2. Digital Political Participation in Rural Kazakhstan: Evidence from Three Villages
Yerkebulan Sairambay (University of Tartu, Estonia)
3. Balancing Ethics and Closeness: Voices from Rural Journalists in Norway and Spain
Cristóbal Mora Bieli-Bianchi (Nord University, Norway)
4. 'A Digital Threat?' The Impact of Technology on the Continuity of Folk Media in Ethiopia
Hagos Nigussie (Paderborn University, Germany)
5. Rural and Regional Media and First Nations Nation-Building in Australia
Holly Randell-Moon (Charles Sturt University, Australia)
6. The Structure of Rural Journalism: Population, Isolation, and Independence
Tyler W. S. Nagel (Southern Alberta Institute of Technology, Canada), Scott A. Eldridge II (University of Groningen, Netherlands) and Marcel Broersma (University of Groningen, Netherlands)
7. “Now We Are More Llike in the City”: Digitalization of Everyday Life in Rural-Indigenous Communities of the Lithium Triangle
Martina Di Tullio (University of Buenos Aires, Argentina)
8. Playing with and Reconstructing the Rural-Urban Duality: Thracian Village Women's Digital Media Performance
Feride Güner (Hatay Mustafa Kemal University, Turkey)
9. Smartphones, Surveillance, and Leisure: Rural Women's Digital Negotiations in Kerala
Renza Kalarikkandy Maliyekkal (Erasmus University Rotterdam, Netherlands)
10. Exploring Social Media as a Tool for Representation Among Rural Youth
Sindisiwe Mbili (Durban University of Technology, South Africa)
11. Digitalisation in Agriculture: Intergenerational Knowledge Transfer and Changing Communication Structures on Farms in Austria
Corinna Peil and Ricarda Drüeke (both University of Salzburg, Austria)

Conclusion: Rural Media Studies: Lessons, Challenges, and the Road Ahead
Rashid Gabdulhakov and Marc Esteve del Valle (both University of Groningen, Netherlands)

Index
About the Editors
About the Contributors

Product details

Bloomsbury Academic Test
Published Nov 12 2026
Format Hardback
Edition 1st
Pages 288
ISBN 9781666981599
Imprint Bloomsbury Academic
Illustrations 10 bw illus & 12 tables
Dimensions 229 x 152 mm
Publisher Bloomsbury Publishing

About the contributors

Anthology Editor

Rashid Gabdulhakov

Rashid Gabdulhakov is an assistant professor in th…

Anthology Editor

Marc Esteve del Valle

Marc Esteve del Valle is a senior lecturer in the…

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