Social Media and Society

An Introduction to the Mass Media Landscape

Regina Luttrell (Author) , Adrienne A. Wallace (Author)
Online resources available
  • Textbook
Social Media and Society cover

Social Media and Society

An Introduction to the Mass Media Landscape

Regina Luttrell (Author) , Adrienne A. Wallace (Author)
Online resources available
  • Textbook
Paperback $94.95 $85.45 Hardback $219.50 $197.55 Ebook (Epub & Mobi) $85.45 Ebook (PDF) $85.45
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Description

Exploring social media's integration with modern society, this text empowers students as social media consumers and creators. The thoroughly updated second edition includes a new chapter on AI technologies. Features include full color visuals; glossary; chapter questions and activities; and theory, ethics, and diversity and inclusion boxes.

Table of Contents

Preface
Acknowledgments
About the Authors
Part I: Social Media Defined, Distinguished, and Delineated
1. Mass Media to Niche Media
2. The Framework of Social Media
3. Law, Ethics, and Responsibility
4. Societal Impacts of Social Media
Part 2: Communication Contexts for Social Media
5. The Impact of Artificial Intelligence
6. Measuring Social Media
7. Business and Strategic Communications
8. Crisis Communication
9. Political and Civic Communication
10. Entertainment and Sports Media
11. Health Communications
Part 3: Making the Most of Social Media
12. Keeping Up with Social Media
Glossary

Product details

Published Jul 01 2024
Format Hardback
Edition 2nd
Extent 280
ISBN 9781538180129
Imprint Rowman & Littlefield Publishers
Illustrations 4 Color Illustrations, 75 Color Photos, 2 Tables, 47 Textboxes
Dimensions 262 x 183 mm
Publisher Bloomsbury Publishing

About the contributors

RL
Author

Regina Luttrell

Regina Luttrell is Associate Dean of Research and…

AW
Author

Adrienne A. Wallace

Reviews

  • If you're looking for a textbook that centers the learner, highlights theory, and links current theory and practice, this text is a great fit.

    Tiffany R. Wang, University of Montevallo

  • This clear and approachable book starts from the ground up to explain social media in a way that any student can understand. The second edition adds essential new content on AI, as well as ethics and diversity.

    Margaret Murray, University of Michigan-Dearborn

  • New and seasoned professors will appreciate the relevant and timely critical analyses of established and new brands, connection of theory with action, and highlighted examples from popular culture and contemporary issues such as AI. I highly recommend this book.

    Mark Congdon Jr., Sacred Heart University

ACCOMPANYING MATERIALS

Bloomsbury Online Resources

Go to this book’s resources.

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