Thakore (Elmhurst College) is a sociologist, and in this book she is concerned with cultural appropriation (a term recently made current by novelist Lionel Schriver) and cultural misappropriation. Many scholars have accepted the inevitability of globalization, but others have pitched a culture war against appropriation. Thakore is on the side of the latter. First, she argues, South Asians are underrepresented. Then, when they are represented, they are stereotyped (as in the case of Slumdog Millionaire). In addition to being stereotyped, these characters are rarely three dimensional. Though Thakore comes down hard, she does not overlook work that achieves limited success. Kal Penn’s character in the television series House committed suicide but that was to free Penn up to take a job with the Obama administration. In the end, Thakore contends, in presenting South Asian characters the screen offers them not as multidimensional but as assimilated white Americans—"just like everyone else"—the current trend toward globalization notwithstanding. Thakore uses graphs and survey reports to illustrate her argument. Of interest for those interested in sociology as well as film studies. Summing Up: Recommended. Upper-division undergraduates through faculty.

Choice Reviews

Written in accessible prose, South Asians on the U.S. Screen is an engaging and informative text thatjoins a large body of critical race and media scholarshipon film and television, which monitors the onscreenportrayals of different racial groups andevaluates how audiences make sense of thoseimages. Updating earlier work on Asian portrayals,it provides an analysis of contemporary South Asianimages and draws meaningful comparisons withother racial groups. The book would particularlyinterest television aficionados, as well as citizensconcerned with the broader impact of immigrationon facets of everyday life, including the productionand reception of popular film and television images.

Sociology of Race and Ethnicity

Racialized representations in the U.S. media are not limited to ‘black and white,’ but incorporate all non-white groups. One group seldom studied as subject to racialized representations is South Asians. In South Asians on the U.S. Screen, Bhoomi K. Thakore uses data from media audiences on South Asian characters and actors and convincingly shows that most of their representations, even the ones deemed by many as “progressive,” privilege white identity thus reproduce white supremacy at the semiotic level.

Eduardo Bonilla-Silva, Duke University; author of Racism Without Racists

Through analysis of popular South Asian characters on television as well as the responses of viewers to these representations, South Asians on the US Screen offers insights into the stereotypes that organize media portrayals of South Asians. The book will be of interest to those who want a better understanding of the role played by the US media in the marginalization of racial minorities.

Nazli Kibria, Boston University

This book is a fresh and analytically incisive addition to the burgeoning sociological scholarship on racial representations in the mass media. A rich mixed-methods investigation of the historic and contemporary role of South Asians (e.g., Indians) and their representations within the American mass media, Thakore’s book is an important intervention in this growing body of literature for both empirical/substantive reasons as well as the potential to develop theoretical understandings of how racial and ethnic representations operate in a colorblind/postracial society still structured by white supremacy.

David L. Brunsma, Virginia Tech

This book is an excellent study of the racialization of South Asian Americans. Building on the work of scholars who have documented South Asian Americans' experience with racism, this book breaks new ground by looking specifically at South Asian Americans on US screens in the 21st century. Dr. Thakore shows how depictions of South Asian Americans are used to uphold contemporary race boundaries, while US television and films appear to be inclusive of a diverse group of people . A well-researched, thoughtful book. A must read for people who are interested in understanding racism.

Bandana Purkayastha, University of Connecticut