Stagecraft and Statecraft

Advance and Media Events in Political Communication

Stagecraft and Statecraft cover

Stagecraft and Statecraft

Advance and Media Events in Political Communication

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Description

Media events are a central communication tactic used by political communicators in political campaigns and in governmental affairs. Each president has an advance staff that creates mediagenic events to influence the news media, generate coverage and excitement, construct favorable political images, and persuade voters. Advance men and women are visual speechwriters who focus not only on what the politician says, but also on how the candidate looks and the visual message communicated by the event.

This timely and groundbreaking work examines media events and advance in political communication by exploring: (1) how media events are conceived and staged, (2) the role of advance in an overall communication strategy, (3) how media events holistically function to generate a rhetorical impact, and (4) the implications of politically communicating by media event. This book gives readers the tools and background necessary to both analyze and understand media events and to create their own.

Media events and advance are a significant element of political communication that has not been systematically or comprehensively studied, and Schill's innovative work ably fills this major gap in the literature.

Table of Contents

Chapter 1 Introduction
Chapter 2 Mass-Mediated Politics and Constructed Candidates
Chapter 3 Media Events
Chapter 4 Advance
Chapter 5 The Rhetorical Impact of Media Events
Chapter 6 Implications for Communicating by Media Event

Product details

Published May 16 2009
Format Paperback
Edition 1st
Extent 196
ISBN 9780739128626
Imprint Lexington Books
Dimensions 229 x 154 mm
Series Bloomsbury Studies in Political Communication
Publisher Bloomsbury Publishing

About the contributors

Related Titles

Environment: Staging