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Description
This book is the second in a series of three books designed for online distance-learning students, and is focused on strategic planning and management. It presents a unique perspective on strategic planning by taking selective authors and comparing their positions on the underlying theory and principles of strategic planning and management. The author discusses strategic planning and management by looking at the underlying theory and principles of planning, and then examining two of the prominent planning tools - the Organizational System Analysis and the Skills, Weakness, Opportunities and Threats (SWOT) process. The second part of the book concentrates on the actual planning process: selection of the planning team; a dedicated section relative to the importance of procedures for setting the vision; material on the need for mission statements clearly describing what the organization does; and setting strategic goals that implement tactical objectives, including the timeframes for each one.
Table of Contents
Chapter 2 Acknowledgements
Chapter 3 Introduction
Chapter 4 Chapter 1: Theory and Perspective
Chapter 5 Chapter 2: Real World Considerations
Chapter 6 Chapter 3: The Planning Process
Chapter 7 Chapter 4: The Strategic Planning Process
Chapter 8 Chapter 5: Organizational Systems Analysis: Vision and Mission
Chapter 9 Chapter 6: Organizational Systems Analysis: Analysis and Assessment
Chapter 10 Chapter 7: Organizational Systems Analysis: Strategic Goals and Tactical Objectives
Chapter 11 Chapter 8: Implementing the Strategic Plan
Chapter 12 Chapter 9: The Next Steps
Chapter 13 Findings and Conclusions
Chapter 14 Bibliography
Chapter 15 About the Author
Product details
| Published | May 16 2009 |
|---|---|
| Format | Paperback |
| Edition | 1st |
| Extent | 108 |
| ISBN | 9780761845904 |
| Imprint | University Press of America |
| Dimensions | 229 x 154 mm |
| Publisher | Bloomsbury Publishing |
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