James Kneale combines groundbreaking analysis of the business of temperance-life assurance companies-with exhaustive research. This is a marvelous book and an important one. Yes, it matters for temperance scholars but for others too, both in Britain and internationally.

David M. Fahey, Professor of History Emeritus, Miami University, USA

Kneale masterfully employs the tools of geography and history to trace the intricate networks defined and exposed by temperance life assurance. His meticulous excavation of the relationships that everyday people had with temperance is essential reading for anyone interested in the way temperance influenced the lives of Victorian Britain.

Dan Malleck, Professor, Brock University, Canada

Kneale's book takes a novel perspective on a familiar topic, and sheds new light as a result. Its detailed historical sketches will interest both specialist historians and general readers. The exploration of how insurance intersected with alcohol not only reveals changing contemporary attitudes but touches on issues that remain alive today.

Dr James Nicholls, Senior Lecturer in Public Health, University of Stirling, UK