Eight librarian contributors share their experiences blogging, pinning, and tweeting from public, academic, and special libraries. Case studies range from relatively simple (new-book displays on Pinterest) to labor-intensive (overlaying social-browsing features on a library catalog). Authors emphasize not jumping on the newest, shiniest services without considering staff time and commitment, and they discuss how each tool fits with the library’s mission and community. Project-specific WordPress scripts and Drupal settings benefit readers. Overall, the studies provide practical, tested advice from a range of library types.

Booklist

This book explores successful strategies in using all types of social media. The eight best practices presented will help your library actually do social media in a way that matters and do it well. The strategies presented include the innovative use of Twitter, blogs, Facebook, Pinterest, and social catalogs. Social media provides creative ways to reach teens and others who were not using the library, so librarians at all levels would find this valuable. Information on the adoption of a social media policy is included.

American Reference Books Annual