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Volkswagen Beetle
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Description
Few if any cars have achieved the iconic status of Volkswagen's classic, much-loved Beetle. With origins in Nazi Germany, it was rescued post-war by the British and enjoyed a meteoric rise in the late 60s. Volkswagen's Director General, Heinz Nordhoff created a Beetle with the intention to perfect one model of the "people's car" which would endure. And it did with nearly 22 million cars sold worldwide. Author Richard Copping recounts the Beetle's colorful story including the essential role played by legendary maverick ad agency Doyle Dane Bernbach who created the "Think Small" campaign.
Table of Contents
Introduction / A Car for the Masses: 1933–45 / A British Volkswagen: 1945–8 / The 'King of Wolfsburg': 1948–68 / Poor Management and New Beetles: 1968–78 / The Lasting Legacy: 1978–2003 and Beyond / Further Reading / Places to Visit / Index
Product details
| Published | Sep 23 2014 |
|---|---|
| Format | Paperback |
| Edition | 1st |
| Extent | 64 |
| ISBN | 9780747814474 |
| Imprint | Shire Publications |
| Illustrations | 30 b/w; 40 col |
| Dimensions | 210 x 149 mm |
| Series | Shire Library |
| Publisher | Bloomsbury Publishing |
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