Chapter 1 Preface
Chapter 2 An Invitation to Consider
Chapter 3 The Consequences of Changing the Status Quo: The Opportunity Cost of Change; Computing Hourly Earnings; Try It Yourself!
Chapter 4 Hour By Hour: Working as a Contractor: Just Breaking Even; Finding Equal Job Satisfaction; Working as a Part-Time Contractor; Try It Yourself!
Chapter 5 Selling Your Products, Not Your Time: Business Earnings and Opportunity Costs in General; Business Earnings and Opportunity Costs in Practice; Taxable Income and Gains from New Ventures; Try It Yourself!
Chapter 6 Growing Your Business and Your Profits: Why Marginal?; Your Desired Scale of Operation; The Cost of Expanding Production; The Benefit of Expanding Production; Choosing the Scale of a Service Business; The Principles in Practice: Average versus Margi
Chapter 7 Pricing Your Goods and Services: Selling More at a Lower Price; Pricing Strategies to Avoid; The Principles in Practice: More Pricing Examples; Lessons Learned; Try It Yourself!
Chapter 8 Asking the Right Question: Using the Best Available Information; Marginal Cost and General Marketing Strategies; Accounting for Common Costs; Lessons Learned
Chapter 9 Where Do We Go From Here?: On-Line Resources; Books of Interest
Chapter 10 Glossary
Chapter 11 Index