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- Analysing Political Speeches
Analysing Political Speeches
Rhetoric, Discourse and Metaphor
- Textbook
Analysing Political Speeches
Rhetoric, Discourse and Metaphor
- Textbook
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Description
Exploring speeches by public figures such as Taylor Swift, Greta Thunberg, Emma Watson, Tony Blair, and Donald Trump, this engaging textbook explains the ways in which political speeches can be analysed. It examines the role of language in speeches and how it can be used to challenge or reinforce prevailing social, cultural and political attitudes. The author breaks down why and how speeches are effective, impactful, and important through a variety of topics and lenses in order to provide a framework to better understand them.
Each chapter introduces a particular discourse approach and then applies this in a model analysis of a passage of text. The chosen texts concern issues of social, cultural and political importance that address topics of significant importance to the audience to which they were delivered. Students are encouraged to engage with the text and consider how approaches to text analysis, such as cohesion, context analysis and metaphor analysis, may be adapted to provide a more critical perspective.
Fully updated throughout, this third edition:
· updates the critical approaches by addressing contemporary issues such as the rise of populism, climate change and Artificial Intelligence
· integrates Moral Foundations Theory
· includes two new chapters on Populism, and AI and Climate Change offering key insights into these important and critical types of discourse
· incorporates new core texts making it more relevant to current readerships.
Analysing Political Speeches provides a critical framework for evaluating rhetoric, uncovering metaphorical language, and analysing the discourse of political speeches in a rapidly evolving democratic landscape.
Table of Contents
List of Figures
List of Tables
Preface
Acknowledgements
PART I. TRADITIONAL APPROACHES TO RHETORIC, ORATORY AND DISCOURSE
1. Persuasive Speeches
2. Classical Rhetoric: Artistic Proofs and Arrangement
3. Classical Rhetoric: Style and Figures
4. Coherence and Cohesion in Discourse
PART II. CRITICAL APPROACHES TO DISCOURSE
5. Critical Analysis: Context and Persuasion
6. Social Agency, Verbs and Modality
7. The Discourse-Historical Approach
PART III. THE MORAL DISCOURSE APPROACH.
8. The Moral Discourse Approach and Populism
9. The Moral Discourse Approach and Climate Change
PART IV. CRITICAL METAPHOR ANALYSIS
10. Researching Metaphor in Public Communication
11. Critical Metaphor Analysis: Theory and Method
12. Ideological Metaphor and Artificial Intelligence
Glossary
Comments on exercises
Further Reading and References
Index
Product details
| Published | 15 Oct 2026 |
|---|---|
| Format | Ebook (PDF) |
| Edition | 3rd |
| Pages | 416 |
| ISBN | 9781350529588 |
| Imprint | Bloomsbury Academic |
| Illustrations | 29 b&w images |
| Publisher | Bloomsbury Publishing |
About the contributors
Reviews
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Analysing Political Speeches provides detailed new insights into the mechanisms that speakers employ to maximise the effectiveness of their speeches. It is essential reading for anyone interested in writing their own speech on in analysing speeches produced by others. Professor Charteris Black's book is methodologically innovative and is written in a highly accessible style.
Jeannette Littlemore, Professor of Applied Linguistics, University of Birmingham, UK

























