Anime

A History

Anime

A History

Jonathan Clements (Author)

Textbook

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Description

Japanese animation is at the nexus of an international multimedia industry worth over $23.6 billion a year, linked to everything from manga to computer games, Pokémon and plushies. In this comprehensive guide, Jonathan Clements chronicles the production and reception history of the entire medium, from a handful of hobbyists in the 1910s to the Oscar-winning Spirited Away and beyond.

Exploring the cultural and technological developments of the past century, Clements addresses how anime's history has been written by Japanese scholars, and covers previously neglected topics such as wartime instructional animation and work-for-hire for American clients. Founded on the testimonies of industry professionals, and drawing on a myriad of Japanese-language documents, memoirs and books, Anime: A History illuminates the anime business from the inside – investigating its innovators, its unsung heroes and its controversies.

This new edition has been updated and revised throughout, with full colour illustrations and three new chapters on anime's fortunes among Chinese audiences and subcontractors, 21st century trends in 'otaku economics', and the huge transformations brought about by the rise of global streaming technology.

Acknowledgments
Introduction: What Do We Talk About When We Talk About Anime?
1. Kid Deko's New Picture Book: Early Cartoons in Japan 1912-21
2. The Film Factories: Animation Technique and Technology 1921-37
3. The Shadow Staff: Japanese Animation at War 1931-48
4. The Seeds of Anime: Japanese Animation Industries 1946-62
5. Dreams of Export: Toei Doga and MOM Production 1953-67
6. Warrior Business: Tezuka's Anime Revolution in Context 1961-67
7. The Brown Screen: Trended Change in Japanese Animation 1966-83
8. The Third Medium: The Transformation of Ownership and Access 1977-96
9. The Pokemon Shock: Anime Goes Global 1984-97, 1997-2006
10. The Digital Engine: New Technologies in Animation 1983-2012
11. THE GREAT FIREWALL Anime in China, 1989-2019 (new)
12. HOLY LANDS Otaku economics, 2005-2019 (new)
13. NETFLIX NATION The transformation of distribution and exhibition, 2015-2021 (new)
Afterword (new)
Bibliography (updated)
Index

Product details

Published	24 Aug 2023
Format	Ebook (Epub & Mobi)
Edition	2nd
Extent	456
ISBN	9781839025136
Imprint	British Film Institute
Illustrations	100 colour illus
Publisher	Bloomsbury Publishing

Author

Jonathan Clements

Jonathan Clements is an anime historian. He is co-…

This study is authoritative and detailed, and will be essential reading for anime fans and scholars alike.

PD Smith, The Guardian
Historian Jonathan Clements traces the evolution of anime by exploring the history of its production and reception over the past 100 years, identifying periods in which cultural and technological developments ushered in new ways of thinking about the basic concept of 'moving pictures.'

The Japan Times
…a fascinating read.

The New York Times
Anime: A History questions the stories we think we know of anime's rises and falls, its heroes and breakthroughs.

Manga UK
One of the most important and comprehensive books on anime ever written for the western market.

Neo Magazine
Scrupulously researched and critically clear sighted, Clements' authoritative book provides much needed historical clarity in an area where enthusiastic (but less scrupulous) English language internet commentators have often muddied the critical waters.

Adam Whybray, University of Suffolk, UK