Corinna Budnarowska is a Senior Lecturer and is the Course Leader for BA (Hons) Fashion Communication at the Arts University Bournemouth, UK. Her teaching is in the areas of fashion, marketing, consumer behaviour, omnichannel retailing, supply chain management, strategy and leadership, consultancy, and entrepreneurship. Her research interests are in responsible fashion practice, fashion consumer behaviour, and entrepreneurism, with research outputs in academic journals, books and conference papers. As an award-winning fashion business owner and early adopter of online retailing, Corinna has consulted with leading retail organizations and fashion designers, focusing mainly on their digital presence and communication strategies.