Kelly Vero has worked in video games and technology for 30 years, from programming to senior management, working on titles including Tomb Raider, Halo series, Transformers series, and Subway Surfers. Additionally, she has worked for 10 years in blockchain/NFT/crypto. She is actively developing the metaverse for clients worldwide (she is the first female tech lead on a children’s metaverse). Vero has been an international keynote speaker and leading gamification and metaverse thought leader, led gamification of femtech, fashion, and digital transformation projects (LVMH, NAK3D, Massican), is regularly featured in tech lists and future lists (100 Women of the Future, Forbes), is an award-winning educator (Star Awards for Innovation 2009), and an award-nominated and best-selling author whose nonfiction works include the forthcoming Breaking Through Bytes: Women Shaping the Digital World, and From Pixels to Portals: How Video Games Made the Metaverse. Vero is a regular TV and radio pundit, podcaster, and presenter (MTV, BBC and more) and the creator of the first NFT standard for trading.