Luan Wise is a qualified marketer with 25 years’ experience in agency, client-side and consultancy roles. She is a Chartered Marketer and Fellow of the Chartered Institute of Marketing. She has worked with various B2B organisations including professional services, SaaS and manufacturing. Luan has experience with B2C, not-for-profit, education and the public sector, so understands the similarities and differences. Luan engages with marketers on a daily basis to hear their challenges and provide counsel. Luan is an experienced writer. She has previously published titles on the topic of social media marketing (two self-published, two with Bloomsbury Business, including 2024's Smart Social Media) and is currently co-writing titles on the topics of marketing psychology and data privacy (with academic partners, for Routledge). In 2016, she began to write and record courses for LinkedIn’s online learning platform, LinkedIn Learning; since 2019, she has also been a lead trainer for Meta. Luan guest lectures at a number of UK universities, including University of South Wales (USW), University of West England (UWE), Aston University, Goldsmiths University, Loughborough University, De Montfort University, the University of Warwick, Nottingham Trent University, Oxford Brookes University, the University of Sussex, Birmingham City University, King’s College London and the University of Suffolk.