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Biography

Paul Baines is Professor of Political Marketing and Head of Executive Education at the University of Leicester School of Business, and a Visiting Professor at Cranfield and Aston Universities. He is co-editor of The SAGE Handbook of Propaganda (2020) with Nicholas O‘Shaughnessy & Nancy Snow, Propaganda (2012) with Nicholas O’Shaughnessy and editor of the Political Marketing (2011). His research focuses on political marketing, military influence and propaganda. He has worked extensively on strategic communication research for the UK Foreign and Commonwealth Office, Home Office, Ministry of Defence, UK Law Enforcement and a US government department and is a frequent media commentator on (political) marketing/propaganda topics.
Environment: Staging