Prof. Dr Poorva Ranjan is the head of department, DME Management School. She has over sixteen years of rich and diverse teaching experience at premiere B-schools. She has an MBA in International Business and a Phd in Retail Marketing Management. Alongside, Dr Ranjan is a Google certified digital marketing and content management expert/ trainer. She has over thirty journal publications and also actively writes articles for various magazines. Entrepreneurship development, business plan writing and new venture strategies are her areas of expertise.