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Biography

Ruth Marciniak is the Head of Learning, Teaching and Quality at Glasgow Caledonian University (GCU London) where she also supervises PhD students and teaches postgraduate modules in fashion marketing communications, branding and experiential marketing. Her own PhD study examined ecommerce strategy planning process in the UK fashion retail sector. She is an active researcher with research outputs in academic journals, book chapters and conference papers. Ruth has conducted research for large fashion retail organisations. Her research interests are in retail experience, customer engagement and digital and social media marketing.
Environment: Staging