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Description
Basics Design 04: Image examines the use of images as a fundamental component of graphic design.
Images are everywhere, from cinema posters to perfume packaging.They have the power to elicit a response and impart information. But understanding what they mean, when to use them and how to control them is a crucial part of the designer's role. This book introduces some of the ways in which images are created; from photography to illustration, systematic generation to iconography and computer manipulation.
It equips the designer with a series of tools and ideas that will facilitate the effective use of images in design.
Table of Contents
Introduction. How to get the most out of this book. The basics: Resolution; CYMK and RGB; Bitmaps and vectors; Working with bitmaps; Four-colour separation; Special colours; Duotones, tritones and quadtones; Controlling tonal images; Image controls; Channels. Techniques: Silk screening; Illustration; Photography; Filters; Reveals; Colouring images. What images mean: Semiotics and common terms; Cognitive and denotive meaning; Typogram; Synecdoche, metaphor and metonym; Simile; Analogy; Paradigm. Using images: Continuity; Juxtaposition; Vista; Pattern. Images in practice: Reportage; Sequence; Manipulation; Photomontage; Collage; Montage; Cropping; Trompe l'oeil; Pointillism. Mark making: Silhouette; Icons; Symbols; Pictograms; Photograms; Halftones; Colour halftones; Overprinting; Overprinting colours. Glossary. Conclusion. Acknowledgement. Contacts.
Product details
| Published | 01 Jan 2006 |
|---|---|
| Format | Ebook (PDF) |
| Edition | 1st |
| Extent | 176 |
| ISBN | 9782940439102 |
| Imprint | AVA Publishing |
| Illustrations | 200 colour illus |
| Series | Basics Design |
| Publisher | Bloomsbury Publishing |
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