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A Beautiful Shame
One Team's Fight for Survival in a New Era of College Sports
A Beautiful Shame
One Team's Fight for Survival in a New Era of College Sports
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Description
The story of one team's final season in a new era of college sports
A major shift in college athletics began in 2018. That year, the NCAA launched its transfer portal. NIL would soon follow. Title IX directives were sending athletic departments into compliance crises. Conference realignment rumors swirled. A revolution in college sports proceeded at a rapid pace in just a few short years.
In A Beautiful Shame: One Team's Fight for Survival in a New Era of College Sports, Ryan Swanson follows one team's final season to reveal the impact of these reforms in their early days. The University of New Mexico men's soccer team was a nationally prominent program, with a legendary coach, conference titles, top national rankings, NCAA tournament successes, and more Academic All-Americans than any other school in the nation in its sport. Yet, in the summer of 2018, it was announced that the program would be discontinued. Ryan Swanson's behind-the-scenes account reveals how, even with their successes, the Lobos soccer program was not immune to the changes swirling around college sports.
This team, this crisis, is indicative of a much broader story playing out across the country. The recent changes to college athletics have put an even greater focus on high-revenue sports, to the detriment of many smaller programs, and A Beautiful Shame provides a deeply personal, firsthand perspective on its impact.
Table of Contents
Prologue
Chapter 1: Welcome Back?
Chapter 2: The Last First Game
Chapter 3: Home-Bred and Chile-Fed
Chapter 4: 40 Balls
Chapter 5: The Shame of College Soccer
Chapter 6: $605,630
Chapter 7: A Red Card for Pandering
Chapter 8: Two Big, Bold, Ballsy Moves
Chapter 9: Gallo
Chapter 10: Can We Stay if We Call it Fútbol?
Chapter 11: The Backs Against the Wall Effect
Chapter 12: Is this Purgatory? No, It's Charlotte
Chapter 13: Saved by the Bill
Afterword
Acknowledgements
Sources
About the Author
Product details

Published | 10 Jul 2025 |
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Format | Ebook (Epub & Mobi) |
Edition | 1st |
Extent | 272 |
ISBN | 9781538195277 |
Imprint | Bloomsbury Academic |
Illustrations | 20 BW Photos |
Publisher | Bloomsbury Publishing |
About the contributors
Reviews
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Friday Night Lights collides with the high desert of Albuquerque, New Mexico, where a university required to balance its budget ends up cutting the hopes and dreams of a generation that is too often told it is not good enough. This isn't about soccer; it's about a community and a coach that had to fight for every inch only to have it all taken away with a single stroke of a pen. The final season of UNM Soccer is about perseverance in the face of adversity and controlling the controllable. A story that needs to be told and remembered.
Peter Trevisani, co-founder, owner, CEO, New Mexico United
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A Beautiful Shame is a gripping inside look into one of the darkest moments of men's college soccer this century. A program that stood for excellence and achieved incredible success should have been heralded and rewarded and not dropped. This book reveals the current sad state of a college sports landscape that needs real reform so this never happens again to the players, coaches, and the community that serve a university so well.
Sasho Cirovksi, head men's soccer coach, University of Maryland, three-time NCAA champion
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People often talk lovingly about grass roots soccer-Ryan Swanson skillfully recounts the struggles involved in nourishing those roots, and how they were torn up at UNM.
Stefan Szymanski, PhD, professor of sport management, University of Michigan, author of Soccernomics
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What is the value of the University of New Mexico men's soccer team? Ryan Swanson, in this rich and textured chronicle of the announced final season of Lobos men's soccer, shows that-contrary to university accounting-it is priceless. A Beautiful Shame places the Lobos' story in the complicated contexts of Land-of-Enchantment state politics as well as the heightened scrutiny and sweeping business changes transforming American college sports in the twenty-first century. At its heart are the young athletes and their coaches who come together to fight to win-on and off the pitch.
Victoria L. Jackson, PhD, sports historian and associate clinical professor, Arizona State University
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Neither overly sympathetic nor overly critical, Swanson delivers a deft mix of detailed accounting of the agonizing final run of one of New Mexico's most successful sports programs ever with very human, relatable anecdotes that could only be known by the players, coaches, and the embedded author, who lived out that impossible season. There were political promises never fulfilled, numbers that never added up, school administrators digging in on decisions meant to solve problems that cutting soccer didn't really fix, a college sports landscape moving at warp speed into an uncontrollable billion dollar behemoth, and a sport itself that didn't always view college soccer as something worth saving, anyway. All that taking place in the complex setting of New Mexico-a proud state always ready for a fight, but rarely prepared to deliver solutions-and there's no more fitting description of the painful last days of UNM Lobo men's soccer than as 'A Beautiful Shame.'
Geoff Grammer, journalist, Albuquerque Journal

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