If I had the book prior to our launch, the road would have been easier to navigate! I heartily recommend you read it for global strategies, brand engagement and why the customer matters.

Francois Dossa, CEO, Nissan Brazil

Brand Management Strategies: Luxury and Mass Markets by William D'Arienzo is one of the most interesting and informative books on branding I have read. From paper marketing to digital brand thinking, it's all here, in one place.

Richard Shapiro, Founder and President, The Center for Client Retention

Professor D'Arienzo provides a comprehensive up-to-the-moment guided tour of the critical elements essential to brand management success in today's digitally-driven reality. The carefully chosen “Brandstorming” examples provided throughout masterfully bring the key insights to life. ...they provide the sort of true 'aha!' moments… that define a must-read.

Larry DeParis, President, The Retail Marketing Society

Bill has developed a matrix that is a smart guideline for all brand leaders, large or small, who are looking to connect with their core customers and develop sustainable relationships. A must read.

Robin Lewis, CEO/Founder, The Robin Report, Author, The New Rules of Retail

Brand Management Strategies: Luxury And Mass Markets is encyclopedic. If you care about managing a brand or want to learn about it, the topics you want are in this book.

Richard Kestenbaum, Partner, Triangle Capital

The author's experience, both in industry and in teaching, is a strength of this book. Many books are written from only one of these perspectives and are missing key elements to make it both teachable and industry applicable.

Melissa Abner, University of Central Missouri, US, Melissa Abner, University of Central Missouri, US