SECTION I: STRATEGIC AND ENTREPRENEURIAL INNOVATION

1. Innovating Capital Requirements in the Indian Banking Amidst
Basel III Requirements
Deepak Tandon and Neelam Tandon
2. Developing a Circuit Destination Brand-Identifying: The Factors
for the 'Golden Triangle'
D.K. Batra and Kirti Singh Dahiya
3. Service Sector Based Indian PSUs: A Study on Benefits of Entering
International Market
Ankur Panwar and Amarjeet Kaur Malhotra
4. Novelties in Financial Markets Levelling Growth: A Case Study of
Derivatives in CBOE & NSE
Namita Rajput and Preeti Singh
5. Fostering Science, Technological Innovations and Entrepreneurs
Anuja Sehgal
6. Innovative NBFC Businesses 2025 using Credit Default Analytics
using Altman Z Score
Deepak Tandon, Piyush Jain and Subhajit Samanta
7. An Empirical Study on Establishing Relationship between CSR
and Shareholders' Wealth in Indian Stock Market
J.K. Singh
8. A Study of Growth and Investor Behavior in Derivative Market
Manisha Kaushal
9. Brand Equity and Innovative Celebrity Framework: An Effective
Advertisement Strategy
Sandeep Goyal
10. Is 'Make in India' a Marketing Gimmick or Reality for Sustenance
in Business 2025 in India?
Trisha Choudhary
11. Digital Business Concept – The New Booming Entrepreneurship
Abha Mathur
xiv Contents
SECTION II: ENTREPRENEURSHIP AND GOVERNANCE
12. Commodity Derivatives Market Levelling to Sustainability: Relative
Study of Agriculture and Energy Derivatives Markets in India
Namita Rajput, Shoeba and Sufiya
13. Effect of Growth in Entrepreneurial Activities on Economic Growth:
Evidences from India
Amit Kumar Singh and Sheetal Maurya
14. Strategic Alliances: Sustainable Business Strategy for 2025
Komal J. Khatter, Vandana and Palak Gupta
15. Business Ethics and Corporate Governance with Special Reference
to Business 2025
Monica Soin Chhabra
16. Skill Development through Social Entrepreneurship
Charu Sarin
SECTION III: DIGITISATION
17. E-Governance: Reforming Government through Technology
Anil Sardana
18. Emergence of Food-tech Start-ups in India: Disruptive Business
Models, Opportunities and Challenges
Servjaeta Verma
19. An Analytical Perspective towards Technological Applications in
Higher Education
J.K. Batra, Tanvi Gupta and Ashima Saxena
20. A Study of Usage of Technology in Higher Education with
Reference to Special Needs Students in Lucknow
Sanjeev Kumar Singh and Iffat Ameer
22. Blockchain Technology: Beginning of a New Era
Swapna Sen
23. Bitcoin: A Massive Disruptive Technology, Changing the Status-
Quo of Traditional Investment Asset Classes
Gurpreet Kaur
24. Technological Innovations in Higher Education
Deepika Dhingra and Reeta Nagari
SECTION IV: CASE STUDIES
25. Seascape Kayak Tours Inc. in Costa Rica: Believing in Sustainability
Greg Wood, Jorge Manuel Luna Angulo and Jose Lam
26. Reflexology for Entrepreneurs and Executives at Workplace
Kusam Aggarwal
27. Entrepreneurship and Strategic Innovation for 2025: Set-Up of
Footwear Export Segment at M/s Malika International
Guneesha Kohli
28. Innovation Culture in a Family Business: The Case of Suzuki
Motor Corporation
Jose Lam and Hidekazu Sone