Sustainability encompasses various facets including environmental, social, economic, technological, and ethical aspects, as well as human situations and societal concerns. Sustainability in business is a topic
of public and corporate policy worldwide. To effectively expand their operations, businesses are anticipated to demonstrate a growing dedication to engaging strategic partners in all aspects of the organization, including production processes, service and product delivery, customer and employee welfare, environmental stewardship, and community collaboration. As defined by the World Commission on Environment and Development, it is “the adoption of business strategies and activities that safeguard, preserve, and enhance future human and natural resources while simultaneously satisfying the present needs of the enterprise and its stakeholders. Recent years have seen a significant increase in the necessity for businesses to incorporate the concept of sustainability into their strategies, which has increased the strain on businesses to achieve and maintain competitiveness on both domestic and international levels. Currently, there exist evident methodologies for integrating the notion of sustainability into corporate strategy. However, the determination of the “right” approach is not straightforward, as it is contingent not only on familiarity with prevailing trends in the integration of sustainability into corporate strategies but also on the unique circumstances of each organization, which safeguards its interests, those of its stakeholders, and industryspecific factors. The pursuit of sustainability requires collaboration among various stakeholders, including governments, businesses, academia, civil society, and individuals.