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The Chinese Television Industry
Description
Television is a massive industry in China, yet fewer people are watching television screens. This ground-breaking study explores how television content is changing, how the Chinese government is responding to the challenges presented by digital media, and how businesses are brokering alliances in both traditional and new media sectors.
Table of Contents
Acknowledgments.- Introduction.- 1. Television in Transition.- 2. Nation Building.- 3. Soft Power.- 4. Formats.- 5. Channels and Content.- 6. Convergence.- 7. Rethinking Chinese Television Research.- Bibliography.- Index.
Product details
| Published | 07 Jul 2015 |
|---|---|
| Format | Ebook (PDF) |
| Edition | 1st |
| Extent | 200 |
| ISBN | 9781844576869 |
| Imprint | British Film Institute |
| Series | International Screen Industries |
| Publisher | Bloomsbury Publishing |
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