A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.
| Published | 18 Apr 2023 |
|---|---|
| Format | Paperback |
| Edition | 1st |
| Extent | 400 |
| ISBN | 9789356403338 |
| Imprint | Red Globe Press |
| Dimensions | 234 x 156 mm |
| Publisher | Bloomsbury Publishing |
This book is available on Bloomsbury Collections where your library has access.
