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Consumer Behaviour
Perspectives, Findings and Explanations
Consumer Behaviour
Perspectives, Findings and Explanations
Description
A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.
Table of Contents
Introduction: Perspectivism and Other Basic Notions for Understanding the Social Sciences
Ethnopsychology
Behaviourism
Psychoanalytic Psychology
Cognitive Psychology
Cognitive Neuroscience
Microeconomics (Rational Choice Theory)
Behavioural Economics
Social Psychology
Sociology
Cultural Anthropology.
Ethnopsychology
Behaviourism
Psychoanalytic Psychology
Cognitive Psychology
Cognitive Neuroscience
Microeconomics (Rational Choice Theory)
Behavioural Economics
Social Psychology
Sociology
Cultural Anthropology.
Product details
| Published | 18 Apr 2023 |
|---|---|
| Format | Paperback |
| Edition | 1st |
| Extent | 400 |
| ISBN | 9789356403338 |
| Imprint | Bloomsbury Academic India |
| Dimensions | 234 x 156 mm |
| Publisher | Bloomsbury Publishing India Pvt. Ltd |
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