Design Management: Managing Design Strategy, Process and Implementation: Required Reading Range Kathryn Best Bloomsbury Visual Arts

Design Management

Managing Design Strategy, Process and Implementation

Design Management

Managing Design Strategy, Process and Implementation

Description

Design management (the management of design strategies, processes and projects) is an intricate subject. As the role of design in the world continues to broaden, organisations are increasingly viewing design as being integral to their decision-making processes. Opening with a contextual overview of the subject, Design Management then explores the stages involved in the application of design to business. Each topic is accompanied by key questions that get the reader to think about the issues raised, and professional case studies and interviews demonstrate the knowledge and practices described. Areas of key practical skills are outlined in order to bridge the gap between creativity management and academic theory, and professional practice.

Product details

Published	23 Jul 2015
Format	Ebook (Epub & Mobi)
Edition	1st
Extent	216
ISBN	9781474260374
Imprint	Bloomsbury Visual Arts
Illustrations	300 colour illus
Series	Required Reading Range
Publisher	Bloomsbury Publishing

Author

Kathryn Best

Kathryn Best is an author, speaker and entrepreneu…

A key text. Rich, stimulating and easy to read.

Shimon Shmueli, Elon University, USA
I will be using as a key text... Very excited to finally have a book for my course.

Cyn Roberts, Art Institute of Portland, USA
An excellent book with useful and applicable approaches to clarifying the stages and processes in the current practice. Good for both product and communication design.

Paul Mazzucca, Mt Hood Community College, OR, USA
Clear and informative overview of the industry and well laid out with current examples and diagrams. Excellent visuals.

Louise Parkinson, Fashion department, Huddersfield University, UK