Embracing the Digital Era
Management Perspectives
Embracing the Digital Era
Management Perspectives
Description
In this increasingly digital era of globalization, even the smallest firms are capable to compete with the largest multinationals. Individuals are using global digital platforms to find work, learn, showcase their talent, and grow personal networks. Digitization is altering everything: the nature of the goods and services, the type of potential suppliers and customers, the capital and scale required to operate and techniques of delivery. The new digital era of globalization is still taking a proper shape, and organizations across the globe have an opportunity to redefine their comparative advantages. This conference is an attempt to understand the potentials of this digital landscape through the papers presented in the book.
Table of Contents
1. Critical Factors Impacting the Process of Customer Engagement in Social Media: A Conceptual Framework
-Abdullah and Sadaf Siraj
2. Creative Strategies in Social Media Marketing
-Amit Sharma and Sanjiv Mittal
3. A Proposed Model for Strategic Internal Communication in Digital Era: Literature Supported Evidences
-Anu Singh Lather, Shilpa Jain and Rajesh Sharma
4. An Empirical Study on Day of the Week Anomaly in Digital Era – Evidence from Indian Currency Market
-Ashish Kumar
5. Gamification: Understanding the Game Elements in Organizational Context
-Deepti Prakash and Parul Manchanda
6. Digital Payment System: Challenges and Success Factors
-Divya Verma Gakhar and Shweta Kundlia
7. Embracing 'Digital Medium' or 'Digital Risk'?: Issue of Cyber Security in Cyber Space
-Gurujit Singh
8. Using Social Media for Customer Engagement – A Case Study of Indian Railways
-K.P. Yadav and Vijita S. Aggarwal
9. The Reality of Virtual Teams in Digital Era: An Insight and Characterisation
-Kalpana Sharma and J.K.Tandon
10. The Future of Cashless Economy in India Post Demonetization
-Kanchan Sehrawat, Amogh Talan and Gaurav Talan
11. The Role of Social Media in Business: A Conceptual View
-Kavita Chauhan and Aashu Aggarwal
12. Corporate Governance-A Digital Communication Challenge
-Kirti Singh and Hitendra Shukla
13. Impact of Social Influence on Intention to Use Smartphone Applications
-Meenakshi Handa and Anureet Kaur
14. Relationship between Facebook Use and Student's Emotions
-Nitin Girdharwal
15. Impact of Human Resource Information System on Functioning of Human Resource Management
-Puja Khatri and Sumedha Dutta
16. Digitizing Indian Economy Through E-Kranti: A New Paradigm
-Puja Khatri and Khushboo Raina
17. Transforming HRM in Digital Age
-Puja Khatri and Neha Verma
18. The Study of E-HRM and its Contribution towards Organizational Effectiveness
-Punam Agrawal and Shalini Garg
19. A Study of the Success Factors for Big Data Analytics Implementation in Organizations
-Sanjay Dhingra and Kanika Chaudhry
20. E-HRM: A Conceptual Review
-Shalini Garg and Snehlata Sangwan
21. Making of Digital India: Effect of Demonetisation on the Shadow Economy
-Shikha N. Khera and Divya
22. Millennials and the Digital Workplace: A Study to Understand Millennials' Concerns Regarding Technology at Work
-Shilpa Jain and Bhavna Bajaj
23. Embracing the Digital Era: HR Perspective
-Shilpa Jain and Nitya Khurana
24. Integrating E-Training in Vocational Training
-Shipra Sharma and Shalini Garg
25. Literature Review on the Employability Skills for Success in the Digital Era
-Shweta Sangwan and Shalini Garg
26. A Paradigm Shift from Brick and Mortar to Virtual Reality Shopping
-Siddhant Baweja and Mannat Singh
27. Digital Brand Building
-Siddhartha Krishna Bakhshi, Shivam Garg and Mubashshira
28. Digital Financial Services in India: Focus on Agricultural Sector
-Sunitha Ravi and Deepika Arora
29. Going Cashless: Move Ahead towards Digital Highway
-Supreet Kaur
30. CSR in Community: A Case Study of Cairn India Limited – Digital CSR Initiatives in Barmer District, Rajasthan
-Vijita S. Aggarwal and Aruna Jha
-Abdullah and Sadaf Siraj
2. Creative Strategies in Social Media Marketing
-Amit Sharma and Sanjiv Mittal
3. A Proposed Model for Strategic Internal Communication in Digital Era: Literature Supported Evidences
-Anu Singh Lather, Shilpa Jain and Rajesh Sharma
4. An Empirical Study on Day of the Week Anomaly in Digital Era – Evidence from Indian Currency Market
-Ashish Kumar
5. Gamification: Understanding the Game Elements in Organizational Context
-Deepti Prakash and Parul Manchanda
6. Digital Payment System: Challenges and Success Factors
-Divya Verma Gakhar and Shweta Kundlia
7. Embracing 'Digital Medium' or 'Digital Risk'?: Issue of Cyber Security in Cyber Space
-Gurujit Singh
8. Using Social Media for Customer Engagement – A Case Study of Indian Railways
-K.P. Yadav and Vijita S. Aggarwal
9. The Reality of Virtual Teams in Digital Era: An Insight and Characterisation
-Kalpana Sharma and J.K.Tandon
10. The Future of Cashless Economy in India Post Demonetization
-Kanchan Sehrawat, Amogh Talan and Gaurav Talan
11. The Role of Social Media in Business: A Conceptual View
-Kavita Chauhan and Aashu Aggarwal
12. Corporate Governance-A Digital Communication Challenge
-Kirti Singh and Hitendra Shukla
13. Impact of Social Influence on Intention to Use Smartphone Applications
-Meenakshi Handa and Anureet Kaur
14. Relationship between Facebook Use and Student's Emotions
-Nitin Girdharwal
15. Impact of Human Resource Information System on Functioning of Human Resource Management
-Puja Khatri and Sumedha Dutta
16. Digitizing Indian Economy Through E-Kranti: A New Paradigm
-Puja Khatri and Khushboo Raina
17. Transforming HRM in Digital Age
-Puja Khatri and Neha Verma
18. The Study of E-HRM and its Contribution towards Organizational Effectiveness
-Punam Agrawal and Shalini Garg
19. A Study of the Success Factors for Big Data Analytics Implementation in Organizations
-Sanjay Dhingra and Kanika Chaudhry
20. E-HRM: A Conceptual Review
-Shalini Garg and Snehlata Sangwan
21. Making of Digital India: Effect of Demonetisation on the Shadow Economy
-Shikha N. Khera and Divya
22. Millennials and the Digital Workplace: A Study to Understand Millennials' Concerns Regarding Technology at Work
-Shilpa Jain and Bhavna Bajaj
23. Embracing the Digital Era: HR Perspective
-Shilpa Jain and Nitya Khurana
24. Integrating E-Training in Vocational Training
-Shipra Sharma and Shalini Garg
25. Literature Review on the Employability Skills for Success in the Digital Era
-Shweta Sangwan and Shalini Garg
26. A Paradigm Shift from Brick and Mortar to Virtual Reality Shopping
-Siddhant Baweja and Mannat Singh
27. Digital Brand Building
-Siddhartha Krishna Bakhshi, Shivam Garg and Mubashshira
28. Digital Financial Services in India: Focus on Agricultural Sector
-Sunitha Ravi and Deepika Arora
29. Going Cashless: Move Ahead towards Digital Highway
-Supreet Kaur
30. CSR in Community: A Case Study of Cairn India Limited – Digital CSR Initiatives in Barmer District, Rajasthan
-Vijita S. Aggarwal and Aruna Jha
Product details
| Published | 16 Jan 2017 |
|---|---|
| Format | Paperback |
| Edition | 1st |
| Extent | 318 |
| ISBN | 9789386349897 |
| Imprint | Bloomsbury India |
| Dimensions | 234 x 153 mm |
| Publisher | Bloomsbury Publishing India Pvt. Ltd |
Related Titles
