This exciting new study employs an impressive range of case studies to reveal the diverse drivers of innovation in fashion and cosmetics, with an innovative emphasis on the social, cultural and economic factors behind such innovation.

Geoffrey Jones, Professor of Business History, Harvard Business School, USA, and Author of Beauty Imagined: A History of the Global Beauty Industry (2010)

Fashion and Beauty: Case Studies in Innovation is an exceptional and deeply illuminating exploration of how social innovation has long driven progress in fashion and beauty. Through meticulously researched historical case studies, this book reframes our understanding of innovation. Each chapter captures the transformative power of creativity to challenge systems, reimagine sustainability, expand inclusivity, and inspire change. This is an essential read for anyone seeking to understand how the past continues to shape the future of our creative industries.

Delphine Horvath, Associate Professor of Cosmetics and Fragrance Marketing, Fashion Institute of Technology, USA

Sutton's empirically rich and theoretically informed study deftly draws out the dynamics of innovation and entrepreneurship in the fashion and beauty industries by emphasizing the role played by “outsiders” – especially women and people of color – developing creative, boundary-breaking practices.

Roger Horowitz, Professor of History, University of Delaware, USA

Fashion and Beauty: Case Studies in Innovation is a must-read! Sutton shares a refreshing and brilliant exploration of unique innovations in beauty and fashion. Spotlighting a diverse range of ingenuity and entrepreneurship from forward thinkers challenging the status quo in the industry.

Camille Lawrence, Archivist, Curator, and Founder of Black Beauty Archive®