Fashion Film

Art and Advertising in the Digital Age

Fashion Film

Art and Advertising in the Digital Age

Nick Rees-Roberts (Author)

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Description

The moving image has become a key marketing tool for luxury fashion, central in enabling brands to shape their visual codes and extend their brand awareness. Fashion Film is the first detailed study of the shifting shape of fashion imagery in the digital age, investigating the role of the moving image in the promotion, communication and spectacle of contemporary fashion. Combining interdisciplinary analysis of cinema and digital culture, this ground-breaking book traces the emergence of fashion film in the 21st century through its historical roots in pre-digital forms of photography, experimental cinema, mass-media advertising and documentary film-making, right up to today's visual spread of contemporary fashion on video blogs, online magazines and live-streamed catwalk shows.

Examining collaborations between fashion designers and pioneering image-makers such as Guy Bourdin, Jean-Paul Goode, William Klein and Nick Knight, the book highlights the critical tension between the fashion film conceived as a creative endeavour and as commercial enterprise. Fashion Film also includes a parallel focus on factual representations of fashion through the recent rise of documentary fashion film that goes behind the scenes to follow the processes and personalities involved in making fashion.

Accessible and well-illustrated, Fashion Film will appeal to students and scholars of fashion, film, media, photography, celebrity, sociology and cultural studies.

List of Illustrations
Acknowledgments

Introduction: Fashion Film – The Long and Short of It

PART I: PROMOTION: DIGITAL FASHION FILM

Visual Communications
Hyper-Advertising and The Mini-Film Event
Branded Experience, Artistic Exploration and Cultural Critique
Hybrid Content: Fashion Film and Music Video
Editorial Convergence and Spreadable Content
Film and Branded Entertainment
Conceptual Fashion Film
Narrative Fashion Film
Commodity Auteurism
Promotional Genres

PART II: PROCESS: DOCUMENTARY FASHION FILM

Behind The Scenes
The Staging of Labour
In and Out of Fashion with William Klein
Backstage with Loïc Prigent
Reframing Fashion History
Filming Everyday Fashion
The Fashion Photographer on Film
The Fashion Model on Film

PART III: PERSONALITIES: DESIGNER FASHION FILM

Masters of Style
Designer Lives
Curating Chanel
Documenting Dior
All About Yves
The Warhol Legacy

Conclusion: The End of Fashion Film

Bibliography
Index

Product details

Published	13 Dec 2018
Format	Ebook (Epub & Mobi)
Edition	1st
Extent	240
ISBN	9781472519184
Imprint	Bloomsbury Visual Arts
Illustrations	16 colour and 30 bw illus
Publisher	Bloomsbury Publishing

Author

Nick Rees-Roberts

Nick Rees-Roberts is Professor of Media and Cultur…

This thoroughly researched and engagingly written book sets the benchmark for an emerging field. Nick Rees-Roberts has put the subject on the map as an important strand of popular and media culture. Fashion Film is sure to become a classic.

Caroline Evans, Central Saint Martins, University of the Arts London, UK
Not only is it both intellectually rigorous and totally comprehensive, but it is also beautifully written and in every way a pleasure to read.

Pamela Church Gibson, London College of Fashion, UK
The most substantial-and one of the best-considerations of the subject of fashion film to date ... extremely intelligent, well researched, and beautifully written ... Bravo!

Marketa Uhlirova, Central Saint Martins, London, UK
[I]t is a great pleasure to find in Fashion Film: Art and Advertising in the Digital Age a book that thoroughly explores the wide ranging phenomenon of fashion film.

International Journal of Fashion Studies