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Description
Expand your understanding of the development and history of gay men's dress with Shaun Cole's groundbreaking work – from the subcultural world of the early 20th century to the clubs and bars of the 80s and 90s.
Drawing on first-hand interviews conducted with British gay men and published sources such as novels, newspapers and magazines, Cole analyzes the trends in dress adopted by gay men as well as the challenge gay style has posed to mainstream men's fashion. Through analysis of these sources Cole sheds light on the culture and discourse influencing gay men's dress and, in the newly extended reading list, the author situates his own work among the landscape of recent writing on queer and gay men's style. A new preface and afterword also reflect on the value of the research methodology employed by the text, as well as the changes in studies related to the central focus of Cole's work.
Whether you're approaching it from a fashion studies, LGBTQ+ studies or sociology perspective, this re-issued text is a vital introduction for anyone interested in gay men's fashion over the last 100 years.
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Table of Contents
1. The Dandy: London's new West End 1790-1830
2. The Immigrant: East End, West End 1840-1914
3. The Actress: Covent Garden and The Strand 1880-1914
4. The Hostess and the Housewife: From Mayfair to Edgware 1918-1939
5. The Teddy Boy: Lambeth, Soho and Belgravia 1945-1960
6. The Dolly Bird: Chelsea and Kensington 1960-1970
7. The Student: Camden Market 1970-2000
Bibliography
Afterword
Product details
| Published | 14 May 2026 |
|---|---|
| Format | Ebook (Epub & Mobi) |
| Edition | 2nd |
| Pages | 256 |
| ISBN | 9781350400290 |
| Imprint | Bloomsbury Visual Arts |
| Illustrations | 61 bw |
| Series | Foundations of Fashion Studies |
| Publisher | Bloomsbury Publishing |
About the contributors
Reviews
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A love letter to a city, this is Breward's best book yet. Fashioning London breaks new ground as it weaves together disparate histories and discourses to capture the fugitive pleasure of fashion and urban space
Caroline Evans, author of Fashion at the Edge
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Breward has refashioned our view of London style...A tour de force
Elizabeth Wilson, author of Adorned in Dreams
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[An] intelligent and informed history of London fashion, from Beau Brummell to the rise of the Camden Market
Nicholas Coleridge, Managing Director of Conde Nast and Chairman of the British Fashion Council

























