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Description
Over the past three centuries, London has established itself as one of the world's most inventive fashion capitals.
City life and fashion have always been intertwined, but nowhere has this relationship been more excitingly expressed than on the streets of London. Fashioning London explores how particular styles of dress became emblematic of this leading international city, ultimately challenging the fashion dominance of Paris, Milan, and New York. From the ballrooms and boxing rings of the 18th century, through the Victorian extremes of poverty and conspicuous consumption, to the flamboyant explosions of subcultural taste that defined the late modern capital, Londoners have constantly offered an idiosyncratic reading of fashionability that has profoundly influenced the nature of style in other parts of the world.
In this book, Christopher Breward constructs an original history of clothing in London, through its manufacture, promotion, and cultural significance, while examining how issues of space, architecture and performance impinge on notions of fashionability. His writing highlights the importance of items such as the dandy's necktie, the teddy boy's suit and the bricolaged ensemble of the punk in shaping our understanding of the capital's distinctive character.
Drawing on a range of sources, including paintings, street photography, maps, tourist guides, literature, stage and press representations, Fashioning London paints a vivid and definitive portrait of London's iconoclastic style. This new re-issue also includes a new preface and afterword by the author, contextualizing the book for a new generation of readers, as well as featuring an updated further reading list.
Table of Contents
1. The Dandy: London's new West End 1790-1830
2. The Immigrant: East End, West End 1840-1914
3. The Actress: Covent Garden and The Strand 1880-1914
4. The Hostess and the Housewife: From Mayfair to Edgware 1918-1939
5. The Teddy Boy: Lambeth, Soho and Belgravia 1945-1960
6. The Dolly Bird: Chelsea and Kensington 1960-1970
7. The Student: Camden Market 1970-2000
Bibliography
Afterword
Product details
| Published | 14 May 2026 |
|---|---|
| Format | Ebook (PDF) |
| Edition | 2nd |
| Extent | 256 |
| ISBN | 9781350400306 |
| Imprint | Bloomsbury Visual Arts |
| Illustrations | 61 bw |
| Series | Foundations of Fashion Studies |
| Publisher | Bloomsbury Publishing |
About the contributors
Reviews
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A love letter to a city, this is Breward's best book yet. Fashioning London breaks new ground as it weaves together disparate histories and discourses to capture the fugitive pleasure of fashion and urban space
Caroline Evans, author of Fashion at the Edge
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Breward has refashioned our view of London style...A tour de force
Elizabeth Wilson, author of Adorned in Dreams
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[An] intelligent and informed history of London fashion, from Beau Brummell to the rise of the Camden Market
Nicholas Coleridge, Managing Director of Conde Nast and Chairman of the British Fashion Council

























