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This book comes at a critical time, as students, professionals, and the general population realize the increasing interdependence of cultural interactions both on and offline. In order to fully understand societies with cyber connectivity, current and future research must also include the ethnographic study of online and digital communication, which can no longer be relegated to a separate cyber space.

Contributors examine the extent to which the cyber is now intertwined with the lives of anyone with connectivity and the ways in which it can affect society on local, national, and global levels. Not only is increased understanding of digital forms of communication and the role of online identity arguably crucial on individual levels -- including professional, personal, and relational contexts -- but also on societal levels -- including economic, diplomatic, and political contexts. Chapters in this volume analyze a number of examples of this importance, from success and security in professional contexts, to the development of personal relationships, to organizing political action, and even impacts on current global conflicts and international relations. Ultimately, this book argues that anyone engaged in the study of human society is compelled to include the study and findings of both online and offline communication in their research in order to gain an accurate and more complete understanding of any given culture with cyber connectivity.

Table of Contents

Acknowledgements

1. The Cyber Impact on Culture: The History of Cyber-Ethnography and Current Ethical Considerations
Erica Zimmerman (United States Navel Academy, USA) and Clementine Fujimura (United States Navel Academy, USA)

Part I: Influencers and Influencing: Changes and Shifts in Popular Culture
2. Gen Zen? How Young People Adapt AI Chatbots for Emotional Support Uncovering New Mental Health Interventions
Pamela Pavliscak (Pratt Institute, USA)
3. Interrogating Interaction on Instagram: Focal Practice, Social Connections and Identity Online
Nova Seals (Phillips Exeter Academy, USA)
4. Prideful Actions, Shameful Identities: Hybridity in International K-pop Fan Communities
Samantha James (Auburn University, USA)
5. Digital Consumption and Digital Emotions: A Netnographic Analysis of Emotions on Twitch Technology and Society: The Process of Digitizing Emotions
Vincenzo Auriemma (University of Salerno, Italy) and Gennaro Iorio (University of Salerno, Italy)

Part II: Social Media's Influence on the Culture Surrounding Military Conflicts and Alliances
6. The Power of the Imagined in Russian Dissident Online Communities
Clementine Fujimura
7. The Meme Information War in Support of Ukraine: Humor in a Dark Time
Terilee Edwards-Hewitt (Montgomery College, USA)
8. (Virtual) Ethnography and the Study of the Palestinian-Israeli (Digital) Conflict: Reflections on Why Words (don't) Matter
Deborah Wheeler (United States Naval Academy, USA)
9. Iconic Offline Cultural Events as Constructed on Official US and Japanese Military Social Media Sites: A Cross-Cultural Comparison
Erica Zimmerman

Epilogue: Cyber-Ethnography: Looking Ahead
Erica Zimmerman and Clementine Fujimura

About the Contributors
Index

Product details

Bloomsbury Academic Test
Published 05 Feb 2026
Format Ebook (Epub & Mobi)
Edition 1st
Extent 256
ISBN 9781666974225
Imprint Bloomsbury Academic
Illustrations 24 bw illus
Publisher Bloomsbury Publishing

About the contributors

Anthology Editor

Erica Zimmerman

Erica Zimmerman is Professor of Japanese language…

Contributor

Gennaro Iorio

Contributor

Samantha James

Contributor

Nova Seals

Contributor

Deborah Wheeler

Contributor

Erica Zimmerman

Erica Zimmerman is Professor of Japanese language…

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