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The Frozen Phenomenon
The Frozen Phenomenon
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Description
This edited collection presents a broad-ranging, comprehensive introduction to Disney's 2013 film Frozen and reconsiders this film's enormous influence on mainstream animation and contemporary popular culture.
The record-breaking release of Frozen in 2013 marked a shift in the American animation industry and the Walt Disney Company as a whole. The film has been elevated as a catalyst for the third “golden age” for Walt Disney Animation Studios, restoring the company's brand identity and ushering it into a new phase. It has also been praised for its pedagogical promise of change and reform of the Disney princess franchise, marking the start of an era characterised by strong, independent female leads that evolve around more complex stories. From a business perspective, Frozen has set new standards for branding and merchandising of the film's universe, music and popular characters. As the 10th anniversary of the film's premiere approaches, Frozen remains one of the most loved, recognisable, and marketed Disney films to date.
This collection explores various significant aspects of the film itself, its subsequent impact and reception, and broader issues arising from it, including: the reinvention of the classic Disney fairy tale; technological developments and perspectives; gender, queer, and ethnic representations; music; design and costume; marketing, branding, merchandising; film tourism; local and global perspectives; reception, fandom culture and social media; feminist readings; genre and narrative; influence on children's culture, girlhood, identity and play; the expanding Frozen universe: sequel, shorts and other paratexts.
Table of Contents
Maja Rudloff (Roskilde University, Denmark), Helen Haswell (Queen's University Belfast, UK), and Brittany Eldridge (University College London, UK)
2. Frozen Fever: The Success of Frozen and the Rebirth of Walt Disney Animation Studios
Helen Haswell (Queen's University Belfast, UK)
3. Power Plaits: Hair and Girlhood in Frozen
Fiona Handyside (University of Exeter, UK)
4. Silhouettes, Details, and Textures: Character Costumes in Frozen and Frozen 2
Maarit Kalmakurki (Aalto University, Finland)
5. Into the Unknown: Uncovering the Film-Music Production Processes for Frozen II
Toby Huelin (University of Leeds, UK) and Ian Sapiro (University of Leeds, UK)
6. Studying Elsa as a Superheroine
Yago Paris (Eötvös Loránd Tudományegyetem, Hungary)
7. No Longer Lost in the Woods: Kristoff's Embrace of Disney Princess Femininity
Max Dosser (University of Pittsburgh, USA)
8. Imagining the Anthropocene Dialectically with Frozen: Let's talk about the Wisdom of Indigenous People, Sami Spirituality and Shamanism in Context Eco-Crisis
Filiz Otaya Demir (Maltepe University, Turkey)
9. “Conceal, Don't Feel”: The Affective Affordances of Vulnerability
Laura Vermeeren (University of Amsterdam, Netherlands)
10. “Into the Unknown?” – Frozen's Elsa, Queer Coding and Disney's Queer Legacy
Brittany Eldridge (University College London, UK) and Sabrina Mittermeier (University of Kassel, Germany)
11. "You look like Elsa, mommy!" Character Development, Gender Roles and Marketing Strategies in Disney's Frozen Universe
Maja Rudloff (Roskilde University, Denmark)
12. Frozen – A Case of Unintentional Purpose Marketing
Gry Høngsmark (University College London, UK) and Lars Pynt Andersen (Aalborg University, Denmark)
13. The Coldness of Frozen: Investigating the Reception of Disney Animated Musical Films in Mainland China
Yuanyuan Chen (Ulster University, UK)
14. Arendelle in Arendal: Film-induced Fairytalisation of a Tourism Destination
Sarah Holst Kjær (Stockholm University, Sweden)
Index
Product details

Published | 30 Apr 2026 |
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Format | Ebook (PDF) |
Edition | 1st |
Extent | 256 |
ISBN | 9798765118702 |
Imprint | Bloomsbury Academic |
Illustrations | 20 bw illus |
Series | Animation: Key Films/Filmmakers |
Publisher | Bloomsbury Publishing |