Grids for Graphic Designers

Gavin Ambrose (Author) , Paul Harris (Author)

Textbook

Grids for Graphic Designers

Gavin Ambrose (Author) , Paul Harris (Author)

Textbook

Ebook (Epub & Mobi) ₹2380.00 Ebook (PDF) ₹2380.00

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Description

Fully updated, the third edition of Grids for Graphic Designers explores this important tool which is part of every designer's practice- whether it involves digital or print-based media. With over 200 illustrations plus six new interviews with design practitioners such as Second Story, Brody Associates and Peter Dawson, the student is introduced to the creative use of grids in contemporary practice as well as the basic principles that underlie their effective use.

Written and designed by best-selling authors Gavin Ambrose and Paul Harris, this clear and concise introduction to the use of grids in design covers all the basics and the expanded section of activities and exercises allows students to implement what they have learned.

Introduction

1. The need for grids
Organising information
How we read a page
How we view a screen
Form and function
Industry view: Boy Bastaiens

2. Grid basics
Anatomy of a page
Measurements
Shapes on a page
Proportion
Hierarchy
Drawing on a grid
The rule of thirds
The rule of odds
Industry view: Second Story

3. Grid types
Symmetrical
Asymmetrical
Modules
Combinations
The horizontal
The vertical
Broadside
Diagonal and angular grids
Industry view: Peter Dawson

4. Grid elements
Type
The baseline
Images
Horizontal and vertical alignment
Columns
Type and column widths
Folios
Industry view: Brody Associates

5. Grid usage
Visible grids
Scale
The perimeter
Axis
Juxtaposition
White space
Environmental grids
Caption-oriented grids
Quantitative information grids
The grid as expression
The grid as identity
Industry view: Nicholas Felton

6. Online grids
The online grid
Formality versus informality
Web basics- fixed or flexible?
Translating the grid to the screen
Orientation
Industry view: 3 Deep

Exercises
Glossary
Index and credits

Product details

Published	14 Jan 2021
Format	Ebook (Epub & Mobi)
Edition	3rd
Extent	216
ISBN	9781474255592
Imprint	Bloomsbury Visual Arts
Illustrations	200 colour illus
Series	Basics Design
Publisher	Bloomsbury Publishing

Author

Gavin Ambrose

Gavin Ambrose is an author, educator and practicin…

Author

Paul Harris

Paul Harris is a freelance writer and editor whose…

Subdividing space is commonplace in our culture and a traditional organizing principle. Our houses and apartments are divided into rooms; our drawers are designed with divided compartments to separate our things, and our parking lots are divided into rows of parallel spaces. In communication design, a grid provides a compositional framework through its network of horizontal and vertical intersecting lines that subdivide the page creating a guide to establish proportional relationships between the design elements. The authors of Grids for Graphic Designers state their goal is to introduce the basic principles of grid usage. They do so in a clear, articulate and visually informative process. This is a perfect text for students studying visual design, and those individuals who interested in grids and grid theory.

Elizabeth Resnick, Professor Emerita of Graphic Design, Massachusetts College of Art and Design, USA