An ambitious synthesis of interdisciplinary scholarship that extends the reach of analyses of how the contemporary food/health/wellness landscape is informed by and perpetuates the intersections of racism, classism, gender, and fat oppression.

Jennifer Brady, Mount Saint Vincent University, Canada

'This intriguing book lays out the landscape of contemporary health enterprises, analysing the broader sociomaterial contexts in which influencers and entrepreneurs seek to persuade consumers to adopt novel technologies and substances, attempting to profit from people's desire to achieve optimum wellbeing and fitness. Anyone wanting to know more about these products, markets and the affective forces that drive them will find this book of great interest.

Deborah Lupton, Professor, Centre for Social Research in Health and the Social Policy Research Centre, University of New South Wales, Australia