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Hot Type

The Magnificent Machine that Gave Birth to Mass Media and Drove Mark Twain Mad

Hot Type cover

Description

Hot Type is the epic story of the magnificent 19th-century machine that rendered Gutenberg's movable type obsolete and opened the portal to the long century of mass media.

The Linotype mechanized the 400-year-old process of setting type one laborious letter at a time, and thus ignited an explosion of newspaper, book, and magazine empires. The technology helped transform Mark Twain into a premier literary celebrity, but also cost him his fortune -- as well as his sense of humor and optimism. The Linotype's era was a bridge between Twain's Gilded Age with its tycoons of steam, steel, and wire and today's Gilded Age with its barons of bits and AI.

This is a tale populated with wondrous characters: tragic inventors, malign media moguls, hand-typesetters called the Swifts who turned their craft into a spectator sport, and authors and journalists who chronicled the turmoil of their time, their every word molded into metal type by what some viewed as a thinking machine. The Linotype would die at the hands of the computer, taking down with it printers' unions and many a newspaper. Its history provides an opportunity to examine the impact of technology on culture just as new technologies-the internet and artificial intelligence-manufacture their endless streams of words today.

Table of Contents

Introduction: The Art Preservative of All Arts
Typothetae Personae

1 - The Missing Machine
Enter Mark Twain | Media's New Machinery | In the New Word Factories | Gilding the Age | Twain in the China Shop

2 - The Type-writer
Quills to Keys | Writing superseded | The Typewriter's Impact | Copy | Enter the Muse

3 - Failures Come First
The Tasks to be Done | Twain's Folly | Ruin and Salvation

4 - A Line of Type
Mergenthaler Meets His Muse | Ottmar Mergenthaler | First, a Few More Failures | Eureka! | A Founder to the Rescue | All Together Now | The Linotype Arrives

5 - Capital
Enter the Villain | The Syndicate | Divorce | Linotype 1.0 | Mergenthaler's Ends

6 - Mass Media
Success | Speed, Savings, Size, and Scale | The Commodification of Content | Corporate Media | Papers' Profit | Magazines Make Mass | Books and Best-Sellers

7 - The Mergenthaler Linotype Company
Millions of Matrices | Inside the Alphabet Factory

8 - Labor and the Linotype
The Swifts | Big Six and the International Typographical Union | Gender, Race, and Type | Enter the Linotype

9 - Cold Type
Threats | Enter the Computer | Wapping

10 - Postscript
Out of Sorts | Melt-Down | At the End | PostScript | Free Type | Coda: Twain | Coda: Mergenthaler and his Linotype

Afterword: A Typographical Autobiography

Bibliography
Index
Colophon

Product details

Bloomsbury Academic Test
Published 11 Jun 2026
Format Hardback
Edition 1st
Extent 336
ISBN 9798765123959
Imprint Bloomsbury Academic
Dimensions 229 x 152 mm
Publisher Bloomsbury Publishing

About the contributors

Author

Jeff Jarvis

Jeff Jarvis holds the Leonard Tow Chair in Journal…

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