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Description
Honorable Mention in the Foreword Indie Awards 2016
For many design students, the expectation is that they will one day reach the top of the ladder within a design studio or corporation and become an art director. But what does this mean and how does a design student get there? What does an art director do? How is it different from being a designer? How does one lead and inspire a team, work with freelance designers, illustrators and photographers? Inside Art Direction answers all these questions for design students and professionals alike.
Through interviews with 18 art directors working in a range of different industries from books and magazines to music and film to web and app design, students learn about how they got to where they are, what the art director's job really entails, and receive advice about the future of art direction. In the 28 case studies, illustrators, art directors and editors discuss specific assignments that they worked on, how they came up with ideas and the process of getting to the final result.
With practical, hands-on advice, tips and art direction assignments that students can try out, Inside Art Direction provides insights about this fascinating field.
Table of Contents
Adventures in Publication Design
Introduction
The Life of the Art Director
Who's Who
1 Advertising, Branding and Packaging
2 Newspapers and Magazines
3 Book Publishing
4 Motion, Film and Theater
5 Music and Social Media
6 Working with Others
Art Direction Assignments
Glossary
Index
Product details
| Published | 11 Feb 2016 |
|---|---|
| Format | Ebook (PDF) |
| Edition | 1st |
| Extent | 224 |
| ISBN | 9781472569110 |
| Imprint | Bloomsbury Visual Arts |
| Illustrations | 260 colour illus |
| Series | Creative Careers |
| Publisher | Bloomsbury Publishing |
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