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Irony and Sincerity in Contemporary Television
Playing Nice in Aesthetics and Politics
Irony and Sincerity in Contemporary Television
Playing Nice in Aesthetics and Politics
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Description
Irony and Sincerity in Contemporary Television: Playing Nice in Aesthetics and Politics argues that the 21st-century political landscape has shaped modern manifestations and interpretations of the New Sincerity aesthetic in televisual media.
In the wake of the Golden Age of Television, and the emergence of the first Trump administration, television shows turned to the comfortable, the familiar, and the nice. This collection argues that the tension between sincerity and irony in these programs is essential to understanding what they are doing aesthetically-and politically.
With a wide range of shows represented by a mix of established and emerging voices in various fields of scholarship, readers will come away from the book with an understanding of our modern television landscape and how creators are responding to their audience's overwhelming demands for sincerity. Some works discussed in this collection include Schitt's Creek, Ted Lasso, Jury Duty, and The Bear; genres such as Indian soap operas and Hallmark TV films; and comedians such as Joe Pera and Nathan Fielder. Ultimately, each of these shows has a unique and important goal, and the edited collection analyzes niceness in relation to queerness, class, unlikability and character growth, traditional gender norms, and the comfort of sincerity.
Table of Contents
Introduction: “Better Today Than They Were Yesterday”: Playing Nice in Nicecore TV
Owen Cantrell (Georgia State University, USA) & Sage Westfall (Independent Scholar, USA)
PART I: Gender and Niceness
1. Reimagining Niceness: The Role of Indian Television Soap Operas in Perpetuating Traditional Gender Norms
Sony Jalarajan Raj (MacEwan University, Canada) & Adith K. Suresh (MacEwan University, Canada)
2. “'Hey, takin' ona challenge is a lot like ridin' a horse”: Ted Lasso and Left-Populism
Colleen Tripp (California State University-Northridge, USA)
3. In the Matter of Ronald Gladden vs. James Marsden: Nicecore Guys Finish First in Freevee's Jury Duty
Emily Hoffman (Arkansas Tech University, USA)
4. Just a Small Town Girl: Hallmark Movie Small Towns and the Politics of Niceness
Andrea Braithwaite (Ontario Tech University, Canada)
PART II: Nicecore TV Roster
5. “Just your typical all-American, Catholic, divorcing, disgraced, lawbreaking, gay family”: Nicely Queering the Sitcom with ABC's The Real O'Neals
Francesca Petronio (Stony Brook University, USA)
6. You're Simply the Best: Character Growth and Making the Unlikable Likable in Schitt's Creek
Colleen Etman (University of South Carolina, USA)
7. "Real and alive and good”: Nicecore Conventions in The Bear
Judith Clemens-Smucker (Sam Houston State University, USA)
PART III: New Sincerity and Irony
8. Joe Pera Talks with You and the Post-Ironic Comfort Watch
Sage Westfall
9. “Do You Want to Feel Something Real?” Sincere Irony in the Work of Nathan Fielder
Owen Cantrell
10. “More than just ball hairs”: (Post-)Irony, Sincerity, and Digitization Netflix's American Vandal
Dominik Steinhilber (University of Konstanz, Germany)
About the Editors and Contributors
Index
Product details
| Published | 02 Apr 2026 |
|---|---|
| Format | Ebook (Epub & Mobi) |
| Edition | 1st |
| Extent | 256 |
| ISBN | 9781978763241 |
| Imprint | Bloomsbury Academic |
| Publisher | Bloomsbury Publishing |
About the contributors
Reviews
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There is something profound and interesting happening on television today. Creators and audiences are both using the medium to do and to be more, constructing elaborate fictions and pointing to complicated realities in ways that are overwhelming in their absurdity and in their earnestness. It can feel strange, fraught, or contradictory, even as we laugh at what we see and enjoy how preposterous it all is. This excellent collection confronts all this and more, offering compelling analyses of a bevy of spectacular shows and offering challenging insights into the ways these programs offer profound connections to audiences and craft unique entertainment experiences in one of the most traditional media forms.
Zachary Sheldon, Lecturer in Film & Digital Media, Baylor University, USA
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In this illuminating and insightful collection, Owen Cantrell and Sage Westfall have brought together a series of essays that open up important new angles, questions, and ways of thinking about the recent trend of "nicecore" television. While often written off as mere "comfort" viewing or escapist fantasy, the contributors to this collection reveal that such series in fact reflect many important trends and shifts taking place in the wider culture. For this reason, the book is essential reading for anyone interested in the aesthetic and political dimensions of contemporary television.
Lucas Thompson, Senior Lecturer in English & Writing, University of Sydney, Australia
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From Hallmark movies to Ted Lasso, nicecore entertainment has been too quickly dismissed as lightweight and superficial. Irony and Sincerity in Contemporary Television offers the first serious study of nicecore television in this wide-ranging and groundbreaking collection. It emphasizes the complexity and depth of a popular culture genre that responds to our polarized times.
Carrie Bramen, Professor of English, University at Buffalo, USA

























