In this book, Maarit Jaakkola defines the concept of journalism literacy education, places it in the context of established best practices of newswork and industry stakeholder collaborations in media organizations, and envisions it as a future paradigm for audience engagement and development.

Building on existing traditions and research on newsroom–school collaborations, media and news literacy movements, as well as strategic communication for media and cultural organizations, Jaakkola regards journalism literacy education as a collaborative public pedagogy that has a special place in the media education ecology. Jaakkola highlights the potentials and challenges of pedagogical activities as part of news media organizations' strategic endeavors, conceptualized as inclusive boundary work. She also shows how journalists and news organizations can through collaborative efforts with schools, libraries, cultural organizations and other media literacy actors pursue a more solid ground for journalism in society.

Ultimately, Jaakkola offers a theoretically-rich and ambitious approach to journalism literacy education, contributing to ongoing academic discussions on the opportunities of media education.