Luxury Brand Management and Heritage Revival

Case Studies from the Swiss Watch Industry

Pierre-Yves Donzé (Author) , Harry Guhl (Author)
Luxury Brand Management and Heritage Revival cover

Luxury Brand Management and Heritage Revival

Case Studies from the Swiss Watch Industry

Pierre-Yves Donzé (Author) , Harry Guhl (Author)

Description

Product details

Published 11 Dec 2025
Format Ebook (Epub & Mobi)
Edition 1st
Extent 272
ISBN 9781350545359
Imprint Bloomsbury Visual Arts
Publisher Bloomsbury Publishing

About the contributors
Author

Pierre-Yves Donzé

Pierre-Yves Donzé is Professor of Business History…

HG
Author

Harry Guhl

Harry Guhl is a Swiss investor and expert in marke…

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