The Business on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information.
Having an online presence is essential for most businesses these days. Don't think that a small budget means that you can't compete with larger organisations: if your site is well laid out and your content compelling, you can!
This revised edition shows the way, covering topics such as: Choosing the right domain name, Smartening up a basic website, Driving traffic to your website, Analysing web traffic, Affiliate marketing, Search engine listings/optimisation, Taking advantage of free (and safe!) software and training, Relationship networking, Tapping into new or growing trends: Web alerts, RSS, Voice over Internet Protocols, Instant Messaging and Espotting.
| Published | 19 Sep 2011 |
|---|---|
| Format | Paperback |
| Edition | 1st |
| Extent | 256 |
| ISBN | 9781408139905 |
| Imprint | A&C Black Business Information and Development |
| Dimensions | 198 x 129 mm |
| Series | Business on a Shoestring |
| Publisher | Bloomsbury Publishing |
