1. Organic Food Consumption in Bangkok: Can Awareness Increase Sales? A Study on
Customers of Golden Place Super Markets
Ramnath Srinath and Hiroko Sano
2. Impact of Demographic Factors on Online Shopping Behaviour – The Truth about
College Students
Abhishek Tiwari, Veera Chaturvedi and Sharad Chaturvedi
3. The Impact of Consumer Perception Based Advertisement and Celebrity Advertisement
on Brand Acceptance
Anamika Rawat
4. A Study of Motivational Factors Towards Grocery Purchase Decisions in the Emerging
Food Processing Industry
Ankur Saxena and Anchal Dixit
5. A Study on Brand Loyalty of Cigarette Smokers in Kathmandu Valley
Bhashkar Jha
6. Corporate Governance, CEO Compensation and Firm Performance in Context of
Nepalese Listed Commercial Banks
Bishal Bhatta, Bishal Gaywali, Bishnu Chhetri, Chandani Shakya and Devi Thapa
7. Customer Satisfaction Towards E-Banking in Nepalese Commercial Banks
Dipendra Kumar Singh
8. Factors Affecting Use of Mobile Phones by Teenagers in Kathmandu Valley, Nepal
Dipkar Thapa and Anjala Dhakal
9. Moving Average Technique for Commodity Trading
Gaura Chaturvedi, Sharad Chaturvedi and Anil Kothari
10. Factors Affecting Consumers' Attitude Towards Foreign Branded Shoes in
Kathmandu Valley
Khusbu Thapa Pulami
11. Value Based Assessment and the Role of Knowledge Management: An Exploratory
Study of B2B Markets
Kirti Sharma and Kirti Dutta
12. Comparison of Branded and Non Branded LED Lights with Respect to Pune City:
A Study on Consumer Buying Behavior
Md. Saad Siddiqui and Preeti Umesh Sharma
13. Understanding the Impact of Demographics on Financial Attitude
Monica Bhardwaj and Renu Aggarwal

14. Importance of Servicescape in Service Quality
Monika Agrawal and Samridhi Tanwar
15. An Empirical Study of Mobile-Based Marketing Practices in Selected Banks
Nimit Gupta and Ritika Malik
16. Impact of Digital Marketing: An Innovative and Eco-Friendly Practice on
New Ventures
Nitish Kumar Singh
17. Impact of Human Resources Practices on Employee's Job Satisfaction in
Nepalese Commercial Banks
Prabesh Shrestha
18. Factors Affecting Consumer Buying Behavior of Wai Wai Noodles in
Kathmandu Valley
Raj Gupta
19. Impact of Social Media on Brand Equity with Special Reference to Young Adults
Ravneet Singh Bhandari and Kumari Anshu
20. A Study of Impact of Variable Pay Component of Compensation on Performance
Sangeeta Chopra
21. Talent Management and Organisational Environment
Sanjay Kumar Dixit
22. Work Life Balance: An Integrated Approach Towards Employee Commitment and
Work Motivation
Sonia Sehrawat
23. Equity as Predictor of Employee Engagement
Srirang Jha and Shweta Jha
24. Factors Influencing Consumer Purchasing Decision in Private Label Food Products
Sujata Khanal
25. Effect of Brand Image on Customer Satisfaction and Loyalty Intention in Customers
of Bhatbhateni Supermarket (BBSM)
Tej Krishna Shrestha
26. Organizational Commitment: A Study in Context of the East and the West
Urvashi Sharma, Gurvinder Kaur and Mohar Singh
27. Customer Preferences and Tourism: An Analytical Study of Customers View in
Pune City
Vishal Raut
28. A Study on Factor Affecting Customer Loyalty in Nepalese Commercial Banks
Yogeshwori Panta