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Managerial Economics for Decision Making
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Managerial Economics for Decision Making
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Description
Managerial Economics for Decision Making is designed for MBA and final year undergraduates taking a module in Managerial Economics. The text is written in a lively and engaging style with the use of mathematics kept to a miniumum. Ample examples and case studies demonstrate how economics can be used as a tool to tackle issues and problems in a business and management context.
Table of Contents
The Economic Environment
Demand Estimation and Forecasting
Cost Concepts and Cost Estimation Techniques
Pricing in Theory and Practice
Non-Price Competition
Investment Decisions and Capital Constraints
Traditional versus DCF Method of Investment Appraisal
Risk and Uncertainty in Investment Appraisal
Investment Decisions in the Public Sector
Case Study Siting a Processing Plant
Managerial Decisions and the Firm's Competitive Strategy.
Product details
Published | 16 Sep 2017 |
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Format | Ebook (PDF) |
Edition | 1st |
Extent | 360 |
ISBN | 9780230214323 |
Imprint | Red Globe Press |
Publisher | Bloomsbury Publishing |
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