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Managing Strategy
- Textbook
Managing Strategy
- Textbook
Description
This text by Cliff Bowman and David Asch is designed for courses in strategic management, business strategy and business policy. It will be particularly suitable for MBAs, post experience students and undergraduates taking a one semester course. It will also appeal to practising managers in a wide range of organisations who are interested in developing a sound understanding of strategic issues. The book avoids an overly theoretical approach, concentrating instead on new ideas concerning the content and process of strategy and blending this with empirical findings in the area. The result is a book which focuses on implementing strategy, taking a more action oriented approach. Case study material arising from many years of teaching in leading management schools world-wide has also been included to make this an ideal text for a variety of courses.
Table of Contents
Analysing the Competitive Environment
Competitive Strategy
Skills and Resources Strategy, Structure and Systems Strategy and Culture Managing Strategic Change
Managing Corporate Strategy
Managing Strategy in Not for Profit Organisations
References
Index.
Product details
| Published | 13 Dec 1995 |
|---|---|
| Format | Ebook (PDF) |
| Edition | 1st |
| Extent | 184 |
| ISBN | 9781349243815 |
| Imprint | Red Globe Press |
| Publisher | Bloomsbury Publishing |
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