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Marketing and Financial Management
New Economy - New Interfaces
- Textbook
Marketing and Financial Management
New Economy - New Interfaces
- Textbook
Description
This text explores in great depth marketing decisions that have implications for financial management. The emphasis on the financial management side of marketing makes the book relevant to a wide variety of advanced undergraduate and postgraduate courses. The book illustrates, uniquely, the interface between finance and management and, in particular, how strategic marketing decisions affect a company's financial management in terms of sales volume, profitability, return on investment and other indices of performance. The book is innovative and of a high standard with a strong authorial team in David Walters and Michael Halliday, who are both professors at the Sydney Graduate School of Management, Australia.
Table of Contents
PART ONE: MARKETING AND FINANCE ISSUES FOR MARKETING STRATEGY, ANALYSIS AND DECISIONS
Current Perspectives of the Marketing/Finance Interface
Marketing and Finance in the "New Economy" New Roles New Relationships
Business Planning in the "New Economy" An Integrated Approach
PART TWO: COST IMPLICATIONS AND COST CHARACTERISTICS AFFECTING MARKETING STRATEGY DECISIONS
The Financial Implications of Strategic Marketing Decisions
The Financial Implications of Operational Decisions
PART THREE: FINANCIAL STRUCTURE AND PERFORMANCE CHARACTERISTICS
Measuring the Value Created for Shareholders A Marketing Strategy Perspective
Working Capital Management
Managing the Fixed Asset Base
Managing Cash Flows
Capital Structure Decisions
Investment Appraisal
Developing and Managing a Business Portfolio
Performance Planning and Control.
Product details
| Published | 07 Oct 2017 |
|---|---|
| Format | Ebook (PDF) |
| Edition | 1st |
| Extent | 432 |
| ISBN | 9780230209312 |
| Imprint | Red Globe Press |
| Publisher | Bloomsbury Publishing |
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