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Marketing in a Changing & Connected World
Description
This book is a compilation of selected papers presented at the National Marketing
Conference on the theme 'Marketing in a Changing and Connected World' organized by the University
School of Management Studies, Guru Gobind Singh Indraprastha University. The papers cover a range of
areas of contemporary research interest in the fi eld of marketing including online shopping behaviour, social
media, m-commerce, building brand equity, customer experience in retail and measuring service quality.
Product details
| Published | 09 Mar 2015 |
|---|---|
| Format | Paperback |
| Edition | 1st |
| Extent | 300 |
| ISBN | 9789384898847 |
| Imprint | Bloomsbury India |
| Dimensions | 246 x 189 mm |
| Publisher | Bloomsbury Publishing India Pvt. Ltd |
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