An important value addition to the body of knowledge in global brand creation.

N.R. Narayana Murthy

Jessie Paul's Marketing without Money is replete with many innovative, insightful, informative and inspiring marketing ideas for a digital world.

Ashok Soota

Great read, expands beyond the traditional way of thinking about marketing as spending money. Super relevant in the current digital and social-media age, and gives excellent pointers in what goes behind making a “loved” brand which is so much more than one-way communication.

Alok Bansal

In today's environment, where huge marketing money is flowing into high decibel marketing on mass media, it's critical to use efficient, cost-effective marketing hacks to stand out. The book nicely focuses on fundamental aspects and integrated ways to look at marketing. A must-read for anyone who would like their marketing dollars or rupees to go the extra mile.

K. Ganesh

If conventional marketing is about “pushing” your brand's message, frugal marketing is about “pulling” the audience
towards you. It requires both intelligence-that you imbibe- and a process that this book painstakingly details!

Karthik Srinivasan

In this super-competitive and aggressive marketing times, a book that shows you how to make your marketing dollars go long is extremely useful. A must-read for all marketers!

Sanjay Mehta