Merchandising: Theory, Principles, and Practice
- Textbook
Merchandising: Theory, Principles, and Practice
- Textbook
₹11237.00
This title is available for inspection copy requests
Description
This book focuses on the process of merchandising and the principles applied to the planning, development and presentation of product lines in both the manufacturing and retailing sectors. It also relates the role of merchandising to other business fundamentals. Vignettes describe alternative merchandising strategies. Applications to other consumer goods are also discussed.
Table of Contents
* Merchandising Theory
- Merchandising Concepts
- Merchandising Technology
- Merchandising Systems
* Merchandise Planning
- Fundamentals of Merchandise Planning
- Merchandising Perspectives on Pricing
- Planning and Controlling Merchandise Budgets
- Planning and Controlling Merchandise Assortments
* Developing and Presenting Product Lines
- Developing Product Lines
- Presenting Product Lines
- Global Sourcing
- Customer/Vendor Relationships
* Career Opportunities
- Merchandising-Related Career Development
NEW TO THIS EDITION / CD-ROM FEATURES
Learning activities at the end of each chapter can be used in conjunction with Sourcing Simulator (student version), a software system that evaluates sourcing, pricing, assortment and replenishment strategies for seasonal and basic products at retail, available from [TC2]
* Analysis of e-commerce, mass merchandising, mass customised merchandising, and Quick Response (QR) merchandising
* Updated tables, pricing calculations and additional mathematical explanations
* Instructor's Guide provides chapter outlines, test questions and answers, problem sets with answers and computer applications
Product details
| Published | 12 Aug 2009 |
|---|---|
| Format | Ebook (Epub & Mobi) |
| Edition | 1st |
| Extent | 544 |
| ISBN | 9781501386305 |
| Imprint | Fairchild Books |
| Illustrations | illustrations |
| Publisher | Bloomsbury Publishing |
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