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Description
Multimodal Discourse outlines a new theory of communication for the age of interactive media. Gunther Kress and Theo Van Leeuwen provide students with a wide-ranging analysis of the various communication styles and the ways by which text is now understood as the interaction of sound, music, vision, colour and language.
Product details
Published | 18 Dec 2022 |
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Format | Paperback |
Edition | 1st |
Extent | 160 |
ISBN | 9789393715128 |
Imprint | Bloomsbury Academic India |
Dimensions | 234 x 156 mm |
Publisher | Bloomsbury Publishing India Pvt. Ltd |
About the contributors
Reviews
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`Multimodal Discourse is the theoretical browser we need to navigate the exuberant multimodality of the highly mediated owrld in which we live. For students and specialists in communication or semiotics, cultural studies or linguistics, graphic design or anthropology this is the foundationla theory of how meaning is made in this period of increasing semiotic fragmentation and cross-over.'
Ron Scollon, Professor of Linguistics, Georgetown