Museum Strategy
A Practical Guide
Description
Museums know they need a strong strategy, but what does that actually mean? This book moves beyond theory to show what strategy work really looks like inside cultural institutions: how it's built, where it breaks down, and how it can succeed. Drawing on practical frameworks and candid case studies, it unpacks strategy development, exposes common pitfalls, and offers a clear approach to implementation that turns vision into action. Whether you are leading an institution, shaping its direction, or working alongside it, this book equips you to organize, execute, and sustain strategy that meaningfully advances a museum's mission.
Table of Contents
Acknowledgments
Introduction
PART I: Strategy
Chapter 1: What is Strategy?
Chapter 2: Strategy Development
Chapter 3: The Role of a Strategic Plan
Chapter 4: Implementation
Chapter 5: Change Management
PART II: The Strategist
Chapter 6: The Strategy Role
Chapter 7: Hiring a Strategist
Chapter 8: Evaluating the Strategist
PART III: Strategy in Practice
Chapter 9: Partnering with a Strategist
Chapter 10: Strategy + Program
Chapter 11: Strategy + Governance
Chapter 12: Strategy + Finance
Chapter 13: Strategy + Fundraising
Chapter 14: Strategy + Earned Revenue
Chapter 15: Strategy + Analytics and Evaluation
Chapter 16: Strategy + Institutional Culture
Chapter 17: Strategy + Societal Change
Conclusion
Bibliography
Index
Introduction
PART I: Strategy
Chapter 1: What is Strategy?
Chapter 2: Strategy Development
Chapter 3: The Role of a Strategic Plan
Chapter 4: Implementation
Chapter 5: Change Management
PART II: The Strategist
Chapter 6: The Strategy Role
Chapter 7: Hiring a Strategist
Chapter 8: Evaluating the Strategist
PART III: Strategy in Practice
Chapter 9: Partnering with a Strategist
Chapter 10: Strategy + Program
Chapter 11: Strategy + Governance
Chapter 12: Strategy + Finance
Chapter 13: Strategy + Fundraising
Chapter 14: Strategy + Earned Revenue
Chapter 15: Strategy + Analytics and Evaluation
Chapter 16: Strategy + Institutional Culture
Chapter 17: Strategy + Societal Change
Conclusion
Bibliography
Index
Product details
| Published | 21 Jan 2027 |
|---|---|
| Format | Ebook (Epub & Mobi) |
| Edition | 1st |
| Pages | 224 |
| ISBN | 9798765155554 |
| Imprint | Bloomsbury Academic |
| Series | American Alliance of Museums |
| Publisher | Bloomsbury Publishing |
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